+1 770 955 3554

Archive for the ‘Uncategorized’ Category

“Shooting” A Moving Target

April 24, 2013

I occasionally hear the aviation industry compared to realty or automotive industries. I’ve seen some similarities – they are large ticket items that require contracts, financing, due diligence, etc. However, when it comes to the marketing of these unique things – houses vs cars vs aircraft – there is one key component that truly makes jets different: they don’t stay in one place. A house never makes a day trip to New York, and while a car has wheels, it doesn’t use them at speeds of over 500 MPH at… Read more

The Transponders Are Hiding Where?

April 5, 2013

“What type of Mode S Transponder does Lear 45XR, serial 289 have?” I asked. “Like I’ve been saying, it’s an integrated avionics suite,” Matt responds. “Okay… How do I show that? Which is a not-so-savvy way of conveying I have no idea what that means other than the implied meaning that it’s integrated into something else. “Let me show you.” Matt’s patience is always welcome because I ask him most of my questions and I try really hard not to ask the same question twice, but it does happen on… Read more

Welcome To The OGARAJETS Blog

March 25, 2013

When I first started at OGARAJETS, I walked in the door with a marketing background and a passion for writing. I had four years of reporting experience and an interest for writing about real life, not fiction. At the time, almost two years ago, I brought very little aviation knowledge to the table, but I’ve always loved to learn, so Read More