“Shooting” A Moving Target
April 24, 2013I occasionally hear the aviation industry compared to realty or automotive industries. I’ve seen some similarities – they are large ticket items that require contracts, financing, due diligence, etc. However, when it comes to the marketing of these unique things
The Transponders Are Hiding Where?
April 5, 2013“What type of Mode S Transponder does Lear 45XR, serial 289 have?” I asked. “Like I’ve been saying, it’s an integrated avionics suite,” Matt responds. “Okay… How do I show that? Which is a not-so-savvy way of conveying I have
Welcome To The OGARAJETS Blog
March 25, 2013When I first started at OGARAJETS, I walked in the door with a marketing background and a passion for writing. I had four years of reporting experience and an interest for writing about real life, not fiction. At the time, almost two years ago, I brought very little aviation knowledge to the table, but I’ve always loved to learn, so Read More